UK launch of the US largest social selling women’s fashion brand

Fashion 24 April 2019 By

Cabi will hold their exciting UK launch in London on 9th May 2019. Soft-launched in the UK in the autumn of 2016, now Cabi will be bringing together the executive team from Los Angeles, the unique UK Cabi stylists and the latest Spring 2019 collection to a high-end launch in Marylebone, London.

Cabi is a designer women’s clothing collection that is sold exclusively by its unique network of independent stylists through private, in-home pop up boutiques, personal styling appointments, personalised online styling services, or via its new cutting edge mobile application, Cabi Tap. New collections of clothing are introduced in the Spring and Autumn of each year.

In an age of shared economy and innovative solutions to customer needs, the company is changing the way women experience fashion, style and service back by offering an alternative shopping experience where a personal stylist guides and inspires women through a unique styling experience. At a time when the high street is in decline, Cabi aims to solve the frustrations of traditional shopping. Already successful in the US and Canada, Cabi recognises that the UK is a top-five global market for social selling, which made it the right place for its international expansion plans.

More and more women around the world crave a personalised experience when choosing their own personal style and wardrobe, allowing them to fully embrace the woman they are. Cabi provides women across the US, Canada, and now the UK with a styling experience that does just that, by providing an ideal shopping alternative to the retail, online, and subscription experiences, all in the comfort of a home.

Lynne Coté, CEO of Cabi said: ‘Our stylists agreed that the women in the UK would be enthusiastic about the Cabi styling experience – fashion events that include styling advice from a personal stylist in a social and welcoming home environment – and about engaging with the brand as stylists if they were looking for a fulfilling side gig or a full-time career.’