Top 10 Most Instagrammed World Heritage Sites

We all have a bucket list of locations we dream of visiting at some point in our lifetime. With so many breathtaking destinations to choose from, many of us are turning to social media to help us assemble our lists with #bucketlist gaining

Just in time for summer, Betway investigated over 100 World Heritage cultural sites around the globe to reveal the most Instagrammed locations of 2023, revealing that the Taj Mahal comes out on top with over 2.4 million hashtags on Instagram.

When a location is recognised as a World Heritage site, it marks it as a site of great cultural value. But which sites are the most popular, and which should you add to your bucket list?

Betway has revealed the most Instagrammed World Heritage sites worldwide in time for summer from a seed list of the most popular locations.

The Grand Canyon is the most Instagrammed natural World Heritage site in the world

With almost 4.3 million hashtags, it might not surprise that the Grand Canyon is the world’s most Instagrammed natural World Heritage site. Attracting 4.73 million visitors in 2022, people worldwide travel to see this popular geological phenomenon.

The Amalfi Coast comes in second place with 3.7 million hashtags on Instagram, followed by Yosemite National Park with 3.4 million hashtags.

The US is revealed to be the most popular place for seeing natural wonders, with four of the top 10 most Instagrammed natural World Heritage sites being located in the nation.

The Taj Mahal is the world’s most Instagrammed cultural World Heritage site

With 2.4 million hashtags, the Taj Mahal ranks as the most Instagrammed cultural World Heritage Site. Built-in the 17th century, the iconic mausoleum is a must-see for travellers venturing to the East.

Meanwhile, the beautiful Palace of Versailles comes second with 2.3 million Instagram hashtags. The Statue of Liberty, a globally recognised symbol of freedom, comes in third place with almost 2.3 million hashtags.

Istanbul is the most Instagrammed World Heritage city, with over 124 million hashtags

Analysing the most popular cities on Instagram with World Heritage status, Istanbul is the most Instagrammed, with 124.3 million hashtags. The most populated European city, Istanbul, reflects many rich cultural influences and must-see attractions such as the Hagia Sophia and the Blue Mosque.

Home to iconic sites such as the Vatican City, the Trevi Fountain and the Colosseum, Rome comes second with 29.5 million Instagram hashtags. Prague, a popular city break destination for Europeans, comes in third with 18.5 million hashtags.

What destinations will you be adding to your list in 2023?