10 Richest Domains Out There, and the Reasons Why
Some websites, especially those on your search history, are raking it in regarding revenue.
But what are these online favourites worth? Domain and hosting provider Fasthosts were curious, so they dug into the world’s most popular sites and worked out the most valuable domain names by estimating their daily, monthly, and annual revenue. The results might surprise you.
YouTube and Google
Not much of a surprise; topping the list in joint first is Google and YouTube – a little surprise was, given they’re both owned by Alphabet.
Anyone who has tried to watch a video on YouTube will instantly know where most of their revenue comes from advertising. That may be embedded adverts that interrupt your clips or sponsored videos. An estimated 3.7m new videos are uploaded to YouTube daily – amounting to around 271,330 hours of content – that’s a LOT of potential revenue coming in.
Advertising also makes up the majority of revenue for Google. At the same time, another chunk comes from Google Cloud, which includes fees for infrastructure, platform, and other services such as Google Workspace for Gmail, Drive, Docs, etc.
Estimated value: $59,325,166,125
Coming in at second place is the Chinese B2C marketplace Tmall – an offshoot of Taobao, which we’ll come onto later – worth around $59.3 billion, which is still huge considering it’s almost 50% less than our joint first place. Tmall charges its vendors to set up a store and charges a commission on the products sold. And with around 100 million active shoppers, many products are moving around.
Estimated value: $16,000,000,000
At number three are social media giant Facebook, and how does Facebook make its money? You guessed it: digital advertising. Due to its enormous number of users – roughly 2.11 billion – advertisers, big and small, still consider Meta a great way to reach potential customers.
Estimated value: $12,000,000,000
Gentlemen’s Quarterly (GQ Magazine) comes in fourth place. While we weren’t shocked to hear that advertising accounts for much of its revenue, we were pleasantly surprised to hear how well GQ is leveraging social media. Working similarly to influencers, GQ partners with brands for sponsored content and will charge for advertisers to access its ‘elite’ readers and their own social followings.
Estimated value: $8,000,000,000
Chinese tech company Baidu comes in at around $8 billion in estimated value. Baidu makes its money through, you guessed it, advertising, and content subscription services – just like Netflix. They’ve also been looking into other avenues of revenue generation, such as autonomous driving and the cloud.
Estimated value: $7,000,000,000
Chinese Internet company, Sohu, is valued at around $7 billion. Sohu, and its subsidiaries, make their money through advertising, a search engine service, and online multiplayer gaming, among many others.
Estimated value: $5,500,000,000
Like Tmall, B2C Chinese marketplace Taobao is valued at more than $5 billion, and in 2021 it was the eighth most visited website in the world. About 80% of Taobao’s revenue comes from charging its sellers for SEO-like advertising.
Estimated value: $4,940,000,000
Probably not the JD you’re thinking of. JD.com is a B2C online retailer based in China and a major competitor of Tmall. JD.com sells general merch like books, electronics, and home appliances through its website, which they get from distributors and manufacturers. Essentially they make a tonne of money by selling products and taking a commission.
Estimated value: $4,890,000,000
Yahoo is a search engine and directory that also offers news and mail and comes in at ninth with an estimated value of $4,890,000,000. Digital ads are Yahoo’s main source of revenue. Advertisers buy ad space for their products or services, and the more clicks a certain piece of ad-space garners, the more valuable it is.
Estimated value: $4,830,000,000
Coming in 10th place is Wikipedia, and everybody knows what Wikipedia does. The online encyclopaedia doesn’t offer any advertising space, so its revenue comes via donations from readers, investments, merchandise sales, and licensing its content to other companies.