People Are Most Likely to Book an Airbnb if It Has These Design Features, AI Analysis Reveals

Airbnb is our best friend when it comes to booking trips that feel like home away from home. But have you ever wondered what the five star stays have in common and how to replicate the aesthetic in your own home? 

The interior designers at Graham & Brown asked AI tool Chat GPT to reveal exactly what the top rated stays have in common and here’s what it had to say… 

Which colour palette is favoured?  

Chat GPT said: “The colour palette used in most of the listings is a neutral palette with white, beige, grey and black being the most common colours. Some listings also have pops of colour such as blue or green1.”

What is the most popular interior trend? 

“The interior trend in most of the listings is modern/minimalist with clean lines and simple furniture. Some listings have a rustic or bohemian theme, with natural materials and earthy colours1.”

How much does a minimalistic trend add to the price of the Airbnb listing? 

“Based on the data provided, the analysis suggests that a minimalistic interior trend can add approximately £50-£60 per night to the Airbnb listing price1.”

What interior trend can devalue an Airbnb listing? 

Chat GPT continued: “Based on the data, the average price per night for a listing with a traditional/classic interior trend is £66.27, which is £19.02 lower than the average price per night for a listing with a minimalistic interior trend (£85.29). Therefore, on average, a minimalistic interior trend adds approximately £19.02 more per night to the price of an Airbnb listing compared to a traditional/classic interior trend.”

Paula Taylor, head stylist at Graham & Brown reveals three ways to get the five star Airbnb feel in your own home: 

1. Opt for the trending minimalist style

Paula said: “If you’re looking to replicate the aesthetic of a five star Airbnb in your own home, sticking to a neutral, minimalistic look is the way to go. 

“Characterised by simplicity, clean lines and a neutral colour palette, the minimalist aesthetic combines lots of light, functional furniture and an open floor plan. 

“A simple place to start embracing this style in your own home is to opt for neutral and beige paint and pair with black paint shades. This will help to create the illusion of a lighter, brighter, bigger space. 

“To tie the room together, opt for a handful of pieces of furniture that add shape and texture into the space such as a boucle, curved sofa.”

2. Add colour with Airbnb approved shades of green and blue

If colour is more your thing, you can still achieve that Airbnb 5* feel by incorporating shades of blue and green paint shades into your decor. 

Paula says: “It’s no surprise to see that the top rated Airbnb stays feature blue and green paint shades as we have also seen demand for these nature-inspired tones soar with sales of deep green paint and blue paint shades coming out on top for the last three years2. 

“To incorporate these paint shades into your interiors, consider creating a painted accent wall to add depth into your scheme. For a more subtle burst of the popular colour scheme, invite these shades into the space through accessories such as a rug, soft furnishings or decorative items such as candles.”

3. Swap dark features for lighter, tactile materials 

“A traditional style often pairs subtle patterned wallpaper in florals or stripes with dark wood, luxurious upholstery coverings in satin or velvet and ornate details – bringing a sense of charm and glamour to a space. 

“While this is a traditional and timeless style, we’re seeing a shift towards more functional spaces with a modern feel. 

“To make the shift in your own home, swap rich, warm wood tones for lighter, tactile materials such as rattan or wicker to breathe light into your space.”