Social media has not only multiplied the volume of photographs taken but has also nurtured a culture of authenticity and connection through “being real”. The impact is a double-edged sword as the sheer number of photos can sometimes overshadow the artistry; however, it also creates avenues for countless aspiring photographers and enthusiasts to share and hone their craft.
Social media has democratised photography, making it accessible and interactive for everyone. It’s imperative that as we continue to evolve with these changes, we embrace the positive aspects while staying mindful of preserving the heart and soul of photography. Max Spielmann, with its rich heritage in photo-printing, remains committed to fostering the timeless essence of photographs, bridging the cherished past with the dynamic present and the promising future.