The “European Summer” Wardrobe Is Trending – Here Are the Key Pieces for Your Collection

If you are a fashion-loving TikTok fan, your for-you page will already be filled with clothing hauls ahead of “Euro Summer”.

With a staggering 37.5 million views for “European summer outfit” on TikTok, the trend sees countless creators show off their outfit and jewellery picks for a trip to idyllic European destinations – think Italy, Greece and the South of France.

People are turning to Pinterest for inspiration as new data by PRYA reveals a huge surge in interest for “Euro summer outfits”, with an 80% month-on-month and 10,000% year-on-year spike. 

Arwa Hassan, in-house style director at PRYA, said, “The Euro summer wardrobe is all about looking comfortable and low-key but ‘dressed’ at the same time, inspired by the likes of Sofia Richie Grainge and her ‘old money’ aesthetic. Whether you’re strolling along the cobblestone streets of a European city or lounging by the seaside at a Mediterranean resort, the right jewellery can elevate the allure of any Euro summer outfit. 

Now, jewellery and style experts at PRYA have analysed TikTok and Pinterest to put together seven key pieces for a Euro summer wardrobe.

1. Linen textures

Linen is the perfect staple for your Euro summer wardrobe. Linen’s natural texture and relaxed silhouette make it perfect for exploring quaint European towns or lounging by the beach. A slouchy linen shirt and matching pants are a must-have and perfect for throwing on over bikinis. 

2. A pop of red 

Red is setting itself up to be the colour of the year and is expected to dominate this summer season, with a staggering 40.6 million TikTok posts for “Cherry Red Outfits”. Add a pop of cherry red to Euro summer wardrobe to elevate any look instantly. From a vibrant bag to red trainers and even jewellery, red adds a captivating pop of colour to every ensemble. 

3. Gold jewellery 

Gold jewellery adds a luxurious touch to your summer collection. Whether in the form of chunky chains, hoop earrings or stacked bangles, gold accents elevate any outfit with their timeless allure. Pair a simple white linen dress with a statement gold necklace for a touch of sophistication, or later, gold bracelets with crochet tops for a bohemian vibe. 

4. Vintage fashion

Channelling timeless elegance and nostalgia, vintage-inspired outfits are a must-have for a European summer. From retro sundresses to high-waisted shorts paired with classic blouses, vintage fashion exudes a level of charm and sophistication. Embrace the romance of bygone eras with delicate lace details, flowing silhouettes and whimsical accessories. 

5. Everything seashell 

Inspired by the beauty of the coastline of Europe’s seaside destinations, seashell-related jewellery is set to take centre stage this summer. From chunky starfish necklaces to subtle shell earrings and pearl detailing, ‘sea shell jewellery’ has amassed 12.9 million views on TikTok. With their natural allure and coastal charm, seashell-related jewellery adds a touch of whimsy to any ensemble. 

Inspired by the organic beauty of coral, PRYA’s Zeina coral earrings add an elegant touch to any jewellery collection. 

6. Crochet 

Crochet is a staple for the Euro summer wardrobe, whether in the form of intricate tops, airy cover-ups, or playful accessories. For a beachside brunch or a sunset stroll along the coast, layer a crochet top over a bikini paired with high-waisted shorts for an effortlessly stylish look. Alternatively, elevate a simple maxi dress with a crochet shawl draped over the shoulders for a touch of romantic charm.

7. Pearls, pearls and more pearls

Timelessly elegant and effortlessly chic, pearls are a perennial favourite for summer accessorising. Layer pearl bracelets with linen shirts and high-waisted trousers for a refined daytime look, or pair pearl drop earrings with crochet tops for a hint of vintage glamour. Whether casual ensembles or formal attire, pearls exude a sense of understated luxury, making them a quintessential accessory for the European summer.