By Bailey introduced the first ever product from US manufacturers AllSteel

Lifestyle 10 July 2019 By

By Bailey, an InsideSource company has launched the first ever product from US manufacturers AllSteel to the UK market. Rock part of the agile Townhall collection includes a range of movable soft seating, tables and accessories that are movable, but not mobile designed by the international design studio, Rainlight. 

The collection takes its cues from real-life work situations – learning from observed behaviours and supporting multiple functions, new postures and diverse activities, the agile Townhall is a system of components that create agile micro-environments with individual objects that complement and add variety to the landscape. 

Created in partnership with Rainlight, the agile Townhall portfolio comprises five distinct and unique products, as part of this Rock provides a fun, captivating option to the rocking chair or beanbag and celebrates the ‘fidget’. Its unique shape supports an upright posture for engaged participation, while providing a base that encourages action and motion. 

Rock has received a number of industry accolades, including: 

  • Best of NeoCon Gold: Education Solutions 
  • Rock for Allsteel – Hip Awards NeoCon 2018: Product/Workplace/Furniture 
  • Townhall for Allsteel – Interior Design BOY Awards for Education Furniture with Allsteel Townhall 

And most recently, the prestigious Design Guild Mark award, by The Furniture Makers’ Company, the City of London livery company and charity for the furnishing industry, in order to drive excellence and raise the profile of British design innovation. Now in its 11th year, the mark recognises the highest standards in the design of furnishings in volume production by the finest designers working in Britain, or British designers working abroad. Rock can be used individually or collectively, it celebrates fidgeting behaviour, eliminating static postures while supporting well-being and allowing users to work first and relax second with its fun, rocking motion. When in use, the chair becomes planted, resisting slipping. Lightweight and easy to move with a simply pull of the neat leather handle, Rock can be used in any commercial or educational environment. 

Chaired by Rodney McMahon, this year’s prestigious judging panel for the furniture category included: Simon Alderson (twentytwentyone); Jeremy Myerson (Royal College of Art); Helen Berresford (ID:SR); Tom Pearce (Farrah & Pearce); Joanna Biggs (GA Design); Campbell Thompson (The Conran Shop); Elliott Koehler (Layer Design); and Terence Woodgate (Terence Woodgate). 

Rock can be seen at By Bailey, 33–35 Clerkenwell Green, Farringdon, London EC1R 0DU.