New ‘Boy Wonder’ boys brand that’s good for people and planet

Boy Wonder is a British-made premium boyswear brand with ethics and sustainability at it’s heart. Featuring hand-drawn prints and certified organic British-made cloth. It is stereotype-free and full of quirky British nostalgia.

Boy Wonder is launching a paired-down collection on Kickstarter on 6th December 2019 at 11am. Readers can pre-order the collection pieces before the retail website is launched in 2020. The link for crowdfund page will be released prior to launch date.

The certified organic fabrics are made in Leicester by living wage employer Discovery Knitting and the garments made ethically in Leicester by Fine Knit UK. The hand-drawn prints are inspired by childhood memories and British heritage and are influenced by Scandinavian repeat print designers. The collection has new prices and special offers and consists of short sleeved t-shirts at £35, long sleeved t-shirts at £40 and sweatshirts at £55. The size range is 5–10 years.

Managing director, founder and designer, Ismay Mummery, is a postgraduate of London College of Fashion, mum and blogger. She was inspired to start the business after struggling to find fun, ethical clothing for her son who is the muse and model for the campaign.

Amy Warman, a fashion entrepreneur says: ‘I wish big brands with many times the resources would put even half the thought and care into ethics and sustainability that Boy Wonder has.’

Boy Wonder was included in Drapers ‘Childrenswear Brands to Watch‘ in August 2019 and in a double page feature in issue 6 of Future Textile magazine. The brand was also a finalist for the Blue Patch Sustainable Business and People’s Prize Awards. The blog has received over 40,000 visitors and reaches over 71 countries.