Belly Chains Are Back for 2024: Everything You Need to Know

Belly chains are making a return to the forefront of fashion in 2024. Thanks to brands like Chanel, Chloe, and Stella McCartney, the early 2000s accessory has undergone an elevated runway makeover and is set to be the accessory of the summer. 

According to research by jewellery brand PRYA, searches for “beaded belly chain”, “body chain”, “belly beads” and “waist jewellery” increased by 5000% in the past 30 days in the UK.

“This summer, belly chains are back, but with a twist: personalisation with your name or a name that’s special to you,” says Arwa Hassan, in-house style director at PRYA.

She continues, “Personalised nameplate jewellery has been a fashion staple for years now, formally in the style of a necklace. Celebrities like JLo, Kim Kardashian, and Adele have been seen wearing their names or their loved ones’ names around their necks. This year, we’ve seen the trend evolve into belly chains, inspired by trendsetter Hailey Bieber.

“Hailey has endorsed the belly chain trend for a number of years. Recently, she combined her love for body chains, nameplate jewellery and her married last name into one piece with her personalised nameplate belly chain. Often paired with her chunky embellished ‘B’ bubble necklace.”

Celebrities are styling the 2000s-era jewellery trend with baby tees, baggy jeans, denim shorts, bikinis, and more. Last week, influencer Charlie D’Amelio was named one of the “best dressed” at Coachella, wearing a layered black and white bra along with a silver-toned belly chain.  

This season, expect to see a diverse range of belly chain designs, from delicate and minimalist chains to bold statement-making pieces, topped off with a personalised nameplate.

“The best way to describe Coachella this year is ‘urban cowgirl’, with cowboy boots, denim, and body jewellery taking centre stage. This follows the rise of ‘cowboy core’ following Beyonce’s new album Cowboy Carter; all signs point to this being the top trend of the summer.” 

Style experts at PRYA have curated a selection of belly chains, designed to make a statement and enhance your summer style. The perfect accessory for beach days, festivals, or simply adding a touch of glamour to your outfits.

Cali custom name belly chain RRP: £46.00

Make a statement with our Cali custom name belly chain and let it be the centrepiece of any outfit. Designed to adorn the waist with beauty and distinction, personalise yours with your name or a name that’s special to you.

Nevada custom name belly chain RRP: £46.00

Whether you’re attending a special occasion or simply want to add a touch of sparkle to your everyday look, our Nevada ICY Suspended custom name belly chain is the perfect choice. It sits comfortably around your waist and will become the centrepiece of your ensemble.

Arabic custom name belly chain RRP: £46.00

The Arabic custom-name belly chain has been meticulously designed to meet your needs. Whether you want to add a distinctive touch to your beachwear, complete your festival look, or add a touch of charm to your everyday outfit, this personalised belly chain is perfect for you.

Myla belly chain RRP: £28.00

Elevate your look with the exquisite and timeless Myla belly chain. Featuring a curb chain with hammered detail throughout, this Myla body chain is the perfect addition to your wardrobe.

ICY classic custom name belly chain RRP: £48.00

A dazzling belly chain that combines timeless elegance with a touch of glamour, our ICY classic custom name belly chain is exquisitely designed to make a statement and add a personalised touch to your ensemble.

Samara ICY initial belly chain RRP: £36.00

Personalise your look with our Samara ICY initial belly chain. Crafted from high-quality materials, this belly chain features an initial of your choice suspended on a mini curb chain. Customise your look with this delicate and eye-catching body chain.