Behind the Brand: A Week Inside Truly Sustainable Luxury Fashion Brand PICANTE

London’s leading provider of flexible officesWorkspace, has launched a social campaign in collaboration with their customer PICANTE, a sustainable and ethical brand focusing on clothes, lifestyle and food specifically around London.

Their partnership redefines the concept of workspaces by showing how an adaptable and customisable workspace that allows businesses to express their identity fully is key to business success.

A look inside a week in the PICANTE studio

The “Week in the Life” style video shows the PICANTE team in their Workspace studio finalising last-minute touches to their summer t-shirts and making a start on AW23 collections.

Jude Taylor, co-founder of PICANTE’s Instagram caption sharing the campaign reads: “Our office space has catalyzed PICANTE’s growth; our studio has not only become an extension of who we are and has allowed us to clear our houses of piles of samples but has given us space to build our team.

“Workspace has allowed us to adapt the space to fit our needs, and as we grow and need to expand, there’s flexibility to move to a bigger space within their roster of amazing workspaces in London.”

Workspace offers blank canvas spaces that are ideal for use across sectors. From storing stock to photoshoots to more traditional uses, customers are free to make the space their own, whatever that means to them.

Vox Studios is tucked away down a quiet street in the heart of Vauxhall; this reformed Marmite Factory has stunning views across the city and great transport links. Located just five minutes away from Vauxhall’s tubes, trains and buses. The building boasts elegant offices and studios with a grand, open atrium, outdoor space and spectacular roof terrace.

All Vox Studios units have a staffed reception, cafe, cycle racks, meeting rooms, CCTV, showers and 24-hour access. Where you go to work makes all the difference to where your business can go, that’s why Workspace offers its customers the freedom to create the space they want – from adding tea points to combining office spaces.

Saam Zonoozi, the co-founder of PICANTE, shared insight on the brand: “PICANTE is a fashion and lifestyle brand centred around the love of food and travel. The imprint is founded by ex-Burberry and ex-Nike employees Jude and myself.

“The clothing across collections are all cut, sewn, and sustainably manufactured in Portugal and designed in-house in London. Heavily referencing vintage references for the cut, fit and washes, their AW23 has helped them discover new fabrics, appliqués, and wash techniques. Currently, the team is working on the final touches for their AW23 collection and planning some parties to launch with.

“Alongside the main collections, PICANTE has opened their food guide, helping people find the best restaurants and hidden gems. With the food guide, they’re on a mission to connect people through the love of food by collaborating with iconic restaurants and putting a luxury spin on merchandise.”